persona.

I have a good eye for creative quality, a strategic mind and an empathic approach. I care about the people behind the resource or title. Outspoken with integrity, I am a leader and a team-player at once.
My teams would say “efficient AF, makes magic happen and is incredibly nice”. 

expertise.

Project Management (incl. acquisition, briefing, scoping, planning, execution, delivery, evaluation)

Production Management (incl. graphic design, photo, film, audio, title design, motion graphics, animation, CGI/VFX — pre-/shoot-/post- production)

Creative Studio Operations (incl. set-up of space, infrastructure, workflows/processes, cross-functional relationships, budgets, ratecards freelance and vendor resourcing)

projects.

Creative Studio set-up (developing concept, acquiring space, building infrastructure, workflows/processes, daily operations, internal cross-functional relationships, vendor relationships, internal and freelance resourcing)

Entertainment Promotional Creative (Teasers, Trailers, Key Art, Adaptations)

GenAI in Creative Asset Production Program (Tooling rollout for Adobe Firefly, RunwayML, ElevenLabs, OpenAI etc.)

Global Creative Marketing Campaigns (TV, Digital, Social, PR, Retail, Events, Activations, OOH, Experiential)

Brand and Product Creative Direction (Seasonal Guidance and Toolkits, Asset Production)

Innovation and Sustainability Concept Directions (Seasonal Creative Guidance)

Digital Productions (eCom, Websites, Apps, Newsletters, Social Media)